VDC’s Continuing Analysis
As we said last week, “one could well imagine the discussions that are going on both sides of the embedded market”. Most likely this included many, many calls from both Intel and Wind River with their various strategic partners. Some partners may be satisfied, at least in the near term, and others more skeptical on Wind River’s position to continue to enable multiple hardware architectures and the ways in which they plan to securely partition sensitive, confidential company information between the subsidiary and mother Intel going forward.
Business as usual?
We suspect that software partners are less skeptical in the near term over the agreement and in some cases delighted to hear the news. Why? Because it creates an opening that many hope to explore and take advantage of to increase market share. These opportunities scale both VxWorks and Linux development on non-Intel architectures.
Never mind discussions on just both sides of the hardware/software market – embedded manufacturers are also a major part of the conversation. Consider the fact that automotive, military, aerospace, telecom and other type of development projects can take years of development and life-cycle support. In the case of military and aerospace, you can be talking about decades of support.
Can Intel/Wind or WinDtel convince these types of embedded manufacturers that they will continue to support, optimize, and invest in multiple architectures over their product development life? What can these manufacturers expect from their silicon suppliers? Will these silicon suppliers continue to be engaged in the short- and long-term with Wind River? VDC expects that none of these questions have been answered at this time but we also expect that embedded manufacturers are already conducting their due diligence and asking a lot of questions as part of looking at contingency plans for existing and new project designs on the drawing board that design in non-Intel silicon.
From an engineering perspective, it is difficult to design out any one component of a platform -hardware, operating system, development tools, etc. - within existing projects. There’s any number of technical challenges, a comfort factor, in many cases years of experience, and a trusted supplier relationship that need to be weighed as part of any decision to transition. Hard decisions for sure, which could be necessary and costly for embedded manufacturers.
Could history be an indicator of what to expect?
Two examples come to mind. The first is from the 2000/2001 timeframe when Wind River System acquired ISI and questions abounded about support for pSOS and pRISM (development tool environment). For embedded manufacturers faced with the reality of having to move to the VxWorks platform (at some time), the competition seized on the opportunity and looked to take advantage of the situation by offering various migration and evacuation kits from pSOS to other platforms. Could we see similar moves like this from the marketplace in the near term?
The second was reminded to VDC as part of a discussion last week with a hardware market supplier - the acquisition of Metrowerks by Motorola. Metrowerks at the time was a leading supplier of software development tools with their CodeWarrior tool chain which supported multiple non-Moto architectures such as MIPS, Hitachi, etc. The acquisition resulted in Metrowerks becoming a subsidiary of Motorola with a corporate commitment to continue to invest in, support, and enable multiple hardware architectures via the CodeWarrior tool chain.
This acquisition in particular has an eerily similar ring to the Intel/Wind acquisition – subsidiaries, continuing to support multiple hardware architectures, looking for other opportunities to do business with embedded manufacturers. This may have worked in the short term for Motorola but over time the decision was made to pull support of non-Moto architectures and focus on offering a tool chain solely optimized for Motorola/Freescale silicon.
For sure, Intel is serious about the embedded market with a goal to increase sales of embedded processors. Questions will continue and parties will look to posture themselves in ways that protect and/or seize on the opportunity to expand market share.
It may be business as usual in the short-term, but we expect to see some signals coming from the market as to which direction this acquisition will take.
Maybe some signs from silicon and software suppliers with new announcements of expanding strategic partnerships and/or support for new software platforms?
Or perhaps mid- to longer-term with software supplier announcements on new design wins in the key markets on which Wind River Systems has traditionally focused?
Only time will tell.
VDC will continue to follow this announcement and look to comment further so check back to the Blog or register via RSS or email to be notified when Blog updates are posted.
Tuesday, June 09, 2009
Intel to Acquire Wind River Systems ~ Update 2
Thursday, June 04, 2009
Intel to Acquire Wind River Systems ~ Update 1
VDC’s Analysis
VDC's investigation and analysis of Intel's planned acquisition of Wind River Systems is on going, but the following represents some of our initial thoughts and questions after considering today's news:
One could well imagine the discussions that are going on both sides of the embedded market. On one side, you have ARM, Freescale, MIPS and a host of other silicon partners. On the other side, you have software and tools suppliers such as Microsoft, Green Hills Software, LynuxWorks, QNX Software Systems, MontaVista Software, and a host of other software suppliers.
Today’s announcement indicates that “As an Intel subsidiary, Wind River will continue to develop innovative, commercial grade software platforms that support multiple hardware architectures …” Considering this statement, it’s somewhat easy to understand that questions are being raised and the implications being examined from both sides.
How might this acquisition limit the timely access to technology roadmaps and support for current relationships within the supply-side of the embedded software market? Could suppliers find themselves at a disadvantage somewhere down the road?
Wind River Systems supports a host of silicon architectures from multiple suppliers. It is critical for both the hardware and software segments to align silicon and software well in advance of availability. This requires strategic relationships in which technology roadmaps and engineering support is leveraged by both parties. Is it reasonable to expect that ARM or Freescale or MIPS amongst others would share their technology roadmaps with an Intel subsidiary so that their architectures could be enabled through Wind River’s software solutions?
There are certainly more questions than answers at this time and discussions on both sides of the embedded market will continue as they sort out the ramifications of such an acquisition.
Wind River is hosting their Q1 FY2010 earnings call this afternoon (June 4) at 5 p.m. EDT. This is certain to be topic discussed and questioned further during the course of the call. Details on the call can be found at" http://ir.windriver.com/phoenix.zhtml?c=91814&p=irol-newsArticle&ID=1291330&highlight
Stay tuned as VDC looks to comment further.
Intel to Acquire Wind River Systems
What Happened?
In a mammoth, $884 million deal, Intel (NASDAQ: INTC) announced its intent to acquire Wind River Systems (NASDAQ: WIND). The aggregate price tag puts approximately a 44% premium over the June 3rd closing price of $8.00 per share for WRS common stock.
After this acquisition, which is expected to close this summer, Wind River would operate as a wholly owned subsidiary of Intel and report into its Software and Services Group.
VDC’s View
This acquisition signifies a strategic extension of the partnership that Intel has been strengthening with WRS over recent years, as Intel has been attempting to extend its reach into more resource constrained, deeply embedded devices and as WRS has been positioning itself as a leading provider of software solutions for multi-core architectures.
Beyond the promise of offering enhanced system integration and faster time-to-market to their customers, VDC expects that this acquisition offers Intel the critical core competencies to expand its business within the mobile device segment. The maturation of Wind River's product and service offerings targeted at this device class - especially with respect to Linux - should help Intel better serve a mobile industry that has long been dominated by ARM IP-based silicon.
Stay tuned as VDC looks to comment further on any additional news.
Wednesday, May 20, 2009
VDC Launches its Annual Survey of Embedded Engineers
VDC is conducting its annual survey of embedded engineers, and if you are involved in the engineering of embedded systems, this is your chance to influence key embedded solution suppliers. The research covers embedded software, hardware, tools, and development practices.
VDC will provide all respondents who complete the survey:
* A summary of the 2009 survey findings
* A chance to win a $100 Amazon.com gift certificate
* Instant access to a summary of VDC's 2008 survey findings
To begin the survey, go to:
http://www.vdcresearch.com/misc/surveys/09esdt/?RID=BL
Thanks for your participation.
Best regards,
VDC Embedded Team
Friday, April 10, 2009
Embedded Systems Bulletin – April 2009
Embedded Systems Conference (ESC) – Silicon Valley 2009
Despite this year’s murky global economic outlook, the 20th Embedded System Conference appeared to be moderately well attended on Tuesday and Wednesday, with a substantial number of exhibitors, fair floor traffic, and a cautiously optimistic murmur emanating from activities on the floor. As result of the weaker economy, few of the vendors we spoke to had expected the conference to offer a large attendance or significant new business opportunities, yet many indicated that they had generated a surprising percentage of quality leads as a result.
Multi-core, virtualization, and security continued to be strong themes among software solution providers. VDC also noted the substantial amount of positioning around test engineering and lifecycle management solutions among the exhibitors.
THE “EMBEDDIES” GO TO:
Best of Show
enables them to test for the most efficient parallel configurations, thus limiting some of the risk and time associated with adopting new multi-core hardware architectures and programming methodologies, In times when there is continuing interest and movement to multi-core architectures and available engineering resources are even more critical to successful product development, the value proposition of tools such as Prism appears even more compelling.Honorable Mention
QNX Software Systems announced that its Neutrino RTOS Secure Kernel v6.4.0 has been certified to the Common Criteria ISO/IEC 15408 Evaluation Assurance Level 4+ (EAL 4+). This marks the first such certification of an RTOS that implements symmetric multiprocessing (SMP) and bound multiprocessing (SMP with application processor affinity). The company also announced that it will extend Neutrino’s multi-core solution to support the Intel Xeon processor 5500 (Nehalem) series in an effort to better target next generation networking devices.
Best Demos
Freescale’s booth drew a consistent crowd with its AC Flexis air hockey table that allowed attendees to compete against a robot-arm-controlled competitor built by Nuvation. The system combined a vision system and robotic arm controlled by a combination of Freescale’s 8-bit MC9S08AC128 and 32-bit ColdFire MCF51AC256 products. Though beatable, the system proved to be a remarkably skilled opponent.
Showcasing its NI Compact Vision System, National Instruments exhibited its NI Guitar Hero Challenge. Attendees could face-off against the Cythbot, a robot built by Cynth Systems capable of skillfully playing the popular video game. While the use of Guitar Hero to draw a crowd is by no means unique (VDC saw at least two others offering game play at this show alone), NI’s exhibit proved to be an interesting twist on the theme while elegantly demonstrated the utility of its products.
WALKING THE FLOOR
With 10 product-related announcements in the month on March alone, Atmel Corporation had plenty to talk about at this year’s conference. The company’s most recent announcements included the introduction of a new family of 0.7V tinyAVR microcontrollers, new products targeting the mobile device market with its AT42QT1040 is based on Atmel's patented QTouch charge-transfer sensing method, and the launch of new solutions around the AVR32 product line supporting digital audio streaming and playback. Surprisingly, the company also hinted that more important announcements would be on the way.
ARM also attended the conference and featured a number of new announcements. The company announced the expansion of its System Generator product with the introduction of two new fast models for the Cortex-A9 MPCore multicore processor and for the Cortex-M3 processor. ARM also announced the Keil Microcontroller Prototyping System (MPS), in which ARM Cortex-M class processors and user-defined peripherals can be prototyped and more easily evaluated. Keil MPS allows the silicon manufacturers to implement a Cortex-M system without needing access to the RTL code. Moreover, since the system is fully configured, the integration and development of additional IP and software can begin sooner.
After having announced their initial partnership last year, AdaCore and Praxis launched SPARK Pro, which combines the SPARK language and tool set within AdaCore’s GNAT Programming Studio IDE. AdaCore also announced that GNAT Pro now supports the Atmel VR 8-bit microcontroller and launched a GNAT-on-MINDSTORMS product to support the LEGO robotic building system as part of their GNAT Academic Program.
Real-time Operating System vendor ExpressLogic announced the latest addition to its growing suite of development tools, StackX. This interesting new offering analyzes a program’s executable (.elf) file, enabling the calculation of each thread’s maximum stack memory requirements, therefore reducing the use of unneeded memory, and solving a critical challenge for developers in determining the appropriate stack size. In addition, the company also released version 5 of its TraceX product, which includes deterministic and undeterministic priority inversions, advanced search facilities, and enhanced integrations with their FileX and NetX solutions.
Green Hills Software announced that their Platform for Secure Networking now supports the RADVISION SIP protocol development suite for Voice and Video over IP solutions. In addition, Green Hills has added virtualization to that platform, allowing Linux to run on the same processor in secure isolation from application functions designated to run on the company’s INTEGRITY real-time operating system. The company also announced that Datamax-O’Neil is using INTEGRITY within its microFlash 2te serial and wireless portable thermal printers. Green Hills Software also announced that they achieved record sales and earnings in 2008.
Static analysis tool vendor GrammaTech announced that version 3.4 of their Code Sonar tool - due to be released later this quarter - will incorporate checks compliant with the Power of 10 coding rules for developing safety-critical code created by Gerard Holzmann, director of NASA/JPL's Laboratory for Reliable Software.
LDRA announced version 8.0 of their automated test tool suite, which incorporates requirements management, static analysis, dynamic analysis, unit- and system-level test tools. The new release includes speed improvements and enhanced requirements traceability, an advancement that should prove valuable among organizations with highly requirements-driven engineering methodologies.
With the launch of LynxSecure 3.0, LynuxWorks will add full virtualization capabilities to its hypervisor solution. These full virtualization capabilities are initially available for Windows operating systems when implemented in conjunction with Intel VT-x and VT-d hardware virtualization technology. In addition, the company also announced that its secure separation kernel had been selected for incorporation as part of the Navy’s $83 million Open Architecture Computing Environment project.
In addition to their recently announced DO-178B solution, static analysis tool vendor Klocwork highlighted Klocwork Solo. Offering a limited-time subscription pricing of only $99 per user, the company is hoping to enhance adoption of their solutions virally, via individual developers, at a time when higher priced licenses for new tools are likely harder to justify. Available for Java, Solo also includes functionality specifically tailored for code developed for the Android platform.
Embedded database vendor McObject announced a partnership with LynuxWorks in which its eXtremeDB Kernel Mode database has been ported to LynuxWorks’ BlueCat Embedded Linux 5.6 operating system. The companies expect that this partnership will be especially beneficial when targeting the medical device industry, in which many OEMs are moving away from proprietary systems toward Linux and other off-the-shelf solutions.
Mentor Graphics did not feature any specifically announcements at the show and the company’s name was noticeably absent from its exhibit in favor of the name of its flagship operating system - Nucleus. VDC expects that this branding strategy likely signifies the strength of the Nucleus name in embedded and a deliberate focus on the part of Mentor to draw upon the core technologies that helped establish Mentor (and Accelerated Technology Incorporated) within the embedded software marketplace.
Programming Research (PRQA) announced Management Information System (MIS), a new product designed to articulate metric trending and summaries to development managers. The solution provides the ability to create custom metrics as well as the ability to limit unneeded noise by ignoring the diagnostics for sections of legacy code..
Virtualization solution provider Open Kernel Labs was also in attendance and announced that the new Motorola eVoke phone employed their OKL4 software to perform both application and baseband processing on the same processing core. VDC expects that a number of mobile phone manufacturers will be closely tracking the success of the eVoke product, and assess for themselves whether virtualization can help them to offer an enhanced user experience while reducing their hardware bill of material costs in future products.
National Instruments announced a new programming interface for LabVIEW that eases the ability of C/C++ software developers to program NI FPGAs-based hardware. The NI LabVIEW FPGA module abstracts the communication between the FPGA and the general purpose processor so that software developers can avoid using VHDL.
Microsoft featured announcements around its Windows Embedded product line, including the launch of Windows Embedded Server and MSDN Embedded and Windows Embedded Developer Update, a consolidated subscription offering to access the portfolio of Microsoft’s embedded operating systems and tools. The Update service includes access to drivers, BSPs, and other technologies from Microsoft’s partners.
Embedded Linux solution vendor MontaVista Software highlighted several of their recent announcements at the show, including the launch of their embedded Linux developer community, MELD, and their Montabello platform for Mobile Internet Devices (MIDs). An extension of their Mobilinux platform, Montabello includes middleware and applications for power management, fast boot, and connectivity management.
Lantronix’s announced the first step in their plan to migrate their secure, embedded networking solutions to Linux as their base platform with the release of their new MatchPort AR Software Development Kit. The move underscores the industry’s shift to more powerful processing platforms away from the 16 bit architectures for which the company’s Evolution OS had been designed.
Phoenix Technologies demonstrated the new version of their Firmbase environment, which allows firmware-based applications to run at high availability, outside the main operating system. The company offers a quick start Embedded BIOS and HyperSpace, an always connected, instant-on operating environment that can run independently or alongside Windows as a virtualization solution.
Real-Time Innovations (RTI) version 4.4 of their Data Distribution Service (DDS) middleware, that includes the ability to dynamically update communication interfaces at runtime as well as enhanced integration with XML-based applications. The company also noted OGM’s recent successful demonstration of the integration of DDS implementations among multiple vendors. RTI also announced that they have integrated their DDS product with Wind River's VxWorks MILS Platform 2.0, and strengthened their partnership with Aonix in the process in order to better serve their joint customers going forward.
Virtutech announced the release of Simics 4.2. The new product offers a number of enhancements, including faster performance for complex distributed systems, improved extensibility, more robust support for key industry standards such as Eclipse, System C, and IP-XACT, support for ENEA’s OSE operating system, features for hierarchical system model representation, and the enablement of hybrid (functional vs. cycle accurate) model simulation.
Other leading embedded systems vendors in attendance at ESC included American Arium, Altera, Black Duck Software, Birdstep Technology, BSQUARE, CMX Systems, Coverity, Datalight, Electric Cloud, IAR Systems, Lauterbach, Perforce Software, QualiSystems, Segger Microcontroller, Synopsys, Texas Instruments, Wind River Systems, and many others.
Friday, March 27, 2009
VDC’s Unveils Unique New Research Program for The OEM Community
VDC announces the release of a unique research program targeted specifically to the needs of senior embedded engineering and program managers called The Embedded Advantage™. More information about the Embedded Advantage™ Research Program can be found here. The subscription service draws upon VDC’s two decades of experience covering the embedded computing market and helps managers compare the performance of their project teams against others within the embedded industry, learn more about best practices and emerging trends in embedded software development, and track new products and services from the leading embedded technology suppliers. According to Mitch Solomon, CEO of VDC Research “The Embedded Advantage™ leverages what we believe is the largest – and continuously expanding – database of information about embedded systems engineering in the world. Subscribers to the service will have access to an extremely robust set of tools to help them better design and manage their projects.”
For more information about The Embedded Advantage™, click here. To learn more about VDC Research Group, please visit our web site at http://www.vdcresearch.com/.
We are interested in your thoughts and suggestions for our new research program. Please feel free to post your comments.
Wednesday, March 11, 2009
Enea Appoints New President and CEO
Per Åkerberg, a long time Enea senior executive has been appointed President and CEO. Per has been with Enea since 2004 and has served in a number of roles within the company. This should serve Enea well as Per can hit the ground running hard based on his operations experience, understanding of the market, and the company’s software product solutions and services.
Per Åkerberg will start as President and CEO of Enea on March 27.
Wednesday, February 18, 2009
Over $25 Billion: VDC Research Releases New Metric Measuring the Total Size of the Embedded Software Engineering Market
VDC Research recently released a series of Embedded Systems Market Statistics reports providing a detailed, vertical-by-vertical analysis of key embedded industries. Within these reports, VDC provides estimates for the Total Market for Embedded Software Engineering (TMESE), which VDC believes represents more than $25 billion worldwide.
While spending on commercial software and tools for embedded software engineering represents a large portion of the TMESE, spending on engineering labor continues to represent a substantial piece of this market opportunity. VDC views this larger market size to be most representative of the total revenue opportunity for software vendors. Vendors who provide solutions able to increase developer efficiency, improve time-to-market, and reduce labor costs can potentially capture a greater portion of the value of the engineering effort that the software they provide replaces.
The TMESE calculation stems from recent upgrades to VDC’s Embedded Systems Market Statistics Model. This model also provides key metrics regarding the global engineering population and embedded projects, with an emphasis on vertically-, regionally-, and task-specific analysis.
“Leaders within the embedded industry are looking for more segment-specific intelligence to inform their assessments of current market opportunities and better align their offerings with customer requirements,” says Matt Volckmann, Senior Analyst and Program Manager, VDC’s Embedded Software and Tools practice. “VDC’s latest Embedded Systems Market Statistics model provides our customers with a more detailed view into the embedded software market as well as improved access to data specific to certain segments of interest across geographies, industries, and engineer types. The model also puts VDC clients in a better position to address key questions about the larger systems engineering industry.”
VDC reviews these and other critical statistics by vertical within the recently released Track 3 Embedded Systems Market Statistics reports, Volumes 1 through 7, from VDC’s 2008 Embedded Software Market Intelligence Service.
