Embedded Systems Bulletin – September 2009

Embedded Systems Conference (ESC) – Boston 2009

VDC attended the 2009 Embedded Systems Conference in Boston on September 22nd and 23rd and held face-to-face meetings at the conference with over 20 exhibitors.

Conference organizers reported that registration and attendance at the show are up year over year. The Boston conference has changed in so many ways over the last several years as some exhibitors have opted to invest in and attend the San Jose conference in lieu of Boston, in addition to focusing on industry specific events. This, in combination with the current economic climate, has resulted in shrinking floor space and scaling back of the size of exhibitor booths at the Boston conference.

While expectations of many of these exhibitors were mixed going into the show, many indicated that they were pleased with floor traffic and had generated a number of quality leads. And yes, most exhibitors we spoke with had some level of anxiety going into the show, however, most were pleased with the end result on show traffic and with the quality of leads.
Security, safety, reliability, multi-core, virtualization, and test engineering continue to be strong themes among the exhibitors.

THE “EMBEDDIES” GO TO:

Best of Show

VDC awarded our “Embeddie” best of show live on the conference floor to Enea for their OSE Multicore Edition announcement. The solution, available now, offers development organizations the simplicity of the Symmetrical Multiprocessing (SMP) model with the performance of Asymmetric Multiprocessing (AMP), scalability across cores, and a migration path for legacy applications. The company also announced a new focused strategy with two business units, Software and Consulting. The Software business unit, which includes Enea's global software business and related services, will focus on the company's position in the real-time operating system (RTOS) market. The Consulting business unit, which consists of the professional services business in Sweden, Romania and the United States, focus on local expertise combined with off-shoring services.

Honorable Mention

Microsoft released a series of announcements at the show around Windows 7 technologies and connectivity, including:

• Windows Embedded CE 6.0 R3, the next-generation platform of the componentized, real-time Windows Embedded CE operating system which includes the Silverlight for Windows Embedded user interface (UI) framework. This assists original equipment manufacturers (OEMs) in delivering devices with immersive user experiences, animated UIs and seamless connections to Windows 7-based PCs, servers and online services.
  
• Initial rollout of Windows 7 technologies for Windows Embedded Enterprise and Windows Embedded Server for specialized devices with connectivity to Windows-based PCs, servers and online services. These releases offer technology refresh and alignment with Windows 7 technologies to the embedded community in next-generation devices and to the established Windows ecosystem.”

Best Demos

ARM, together with NXP, announced and demonstrated mbed, an online platform for rapid prototyping microcontroller-based systems. The mbed platform is intended to enable the creation of low risk, proof-of-concept designs so that engineers can explore the functionality and potential cost saving opportunities presented through the use of an advanced microcontroller in the system. The first mbed microcontroller hardware package is based on a NXP Cortex-M3 processor-based MCU and includes C/C++ libraries to provide high-level interfaces to microcontroller peripherals

Cypress Semiconductor briefed and demonstrated their PSoC Creator Integrated Development Environment (IDE) for the new PSoC 3 and PSoC 5 programmable system-on-chip families. The unique new design software enables engineers to design the way they think, using schematic-based design capture along with certified, pre-packaged peripherals to keep system creation independent of the target PSoC device.

WALKING THE FLOOR

AdaCore, a leading supplier of Ada development tools and support services, announced the release of the GNAT Pro Ada development environment for the LynuxWorks LynxOS 5.0 operating system. This release allows GNAT Pro users to develop applications for both LynxOS 4.x and 5.0, and also provides a smooth migration path from older versions of the operating system to LynxOS 5.0. GNAT Pro for LynxOS 5.0 is available for both Linux and Windows host platforms, and for both PowerPC and x86 embedded targets.

Certicom briefed VDC on their new Asset Management System, a comprehensive infrastructure solution designed to help semiconductor companies manage, secure and control manufacturing processes in a global, outsourced manufacturing environment. Some of these processes include timely, secure and reliable capture and reporting of multi-point yield data, virtual SKUing, secure key injection and anti-counterfeit protection.

Real-time Operating System vendor ExpressLogic announced the integration of Real-Time Logic’s popular Barracuda Embedded Web Server with Express Logic’s ThreadX RTOS and NetX TCP/IP Stack. Optimized for the embedded market, the joint technologies form a small footprint solution ideal for the remote connected devices needed in medical, industrial, military and consumer applications.

Static analysis tool vendor GrammaTech announced that the next version of CodeSonar will support the secure coding rules developed by US-CERT. The coding standard provides secure coding rules and recommendations, which reduce insecure coding practices that can create vulnerabilities. CodeSonar's automated analysis will review code and quickly identify problematic sections of code that violate US-CERT secure coding guidelines. CodeSonar's automated enforcement will reduce the need for manual review, making it easier for organizations to adopt the coding standard.

Green Hills Software made several announcements at the conference including:

• A new Embedded Virtualization Business Unit, representing a significant investment and commitment to virtualization in the embedded and special-purpose computing market. The business unit’s INTEGRITY Secure Virtualization (ISV), supports hosting of Windows, Linux, VxWorks and other general purpose operating systems in secure virtual containers on ARM, Intel, Power and other processor architectures.
  
• Green Hills Probe support for Intel architecture to include the Intel Atom, Intel Core 2 Duo, and Intel Core i7.
  
• A new Networking Solutions Center based in Ann Arbor, Michigan. The Solutions Center is staffed by a team of engineering veterans dedicated to advancing network protocol technology, industry protocol collaboration, and network security.

IBM Rational was also in attendance, highlighting some of the advanced features in Rational Quality Manager and the Systems Engineering Toolkit from this year’s release of Rhapsody 7.5. In addition, IBM also highlighted at the show how developers can use Rational Rhapsody to help create applications for the Open Handset Alliance’s Android mobile platform.

Lantronix briefed VDC on their XPort and WiPort embedded networking servers. The implementation of Lantronix wired and wireless connectivity solutions eliminate design complexity by providing self-contained embedded networking systems.

LDRA announced a new security-critical development and certification solution to ensure that the LDRA tool suite can meet today’s growing demand for security-critical software. LDRA has extended its implementation of the CERT C secure coding standard to also meet Multiple Independent Levels of Security (MILS) and new Homeland Security criteria for security-critical software development. Recognizing that static analysis does not expose all software security vulnerabilities, LDRA has integrated this solution into its entire tool suite from analysis through test and requirements traceability.

LynuxWorks announced the release of LynxSecure 3.1, the newest version of its next generation separation kernel and embedded hypervisor. This update to LynxSecure takes advantage of new technologies, including guest operating support for the latest Microsoft Windows and the latest Intel Core2 Duo systems.

Programming Research (PRQA) announced the availability of a DO-178B Qualification Pack for QA·C++, its high fidelity language analysis tool. The QA·C++ Qualification Pack includes Tool Operational Requirements (TOR), Tool Qualification Data (TQD), and Tool Qualification Plan (TQP) documents, along with a user-activated Certification Report to provide users with automated project-based artifact documentation.

Real-Time Innovations (RTI) announced the release of RTI Routing Service, which dramatically eases the scaling and integration of real-time systems across Wide Area Networks (WANs) and Systems of Systems. RTI Routing Service enables seamless communication between applications deployed in different locations or even applications supporting different external interfaces—without any changes to existing software.

Other leading embedded systems vendors in attendance at ESC/Boston included AMD, aicas, Arium, Altera, Birdstep Technology, Black Duck Software, Bluespec, BSQUARE, Coverity, Datalight, eCosCentric, Electric Cloud, IAR Systems Software, Klocwork, Lauterbach, The MathWorks, McObject, Nokia, Perforce Software, RadiSys, Segger Microcontroller, Synopsys, Texas Instruments, Vast Systems, and many others.

VDC Embedded Linux Webinar

Linux in the Embedded Systems Market:
Project Requirements, Preferences, Trends & More


Although originally developed for general-purpose use on desktops and servers, the use of Linux within embedded devices continues to increase. The licensing cost advantages associated with Linux, the flexibility provided through access to source code, and general familiarity with its use provide a compelling value proposition to embedded system manufacturers.

VDC conducts an annual embedded engineering survey that covers embedded software, hardware, tools, and development practices. Focused on the embedded developer community, the survey offers insights into current development projects – requirements, preferences and trends.

Based on real data, this eg3.com Tech Choice Webinar explores:

• What are the factors for designing in Linux?


• What types of industries and applications is Linux targeted for?


• What’s the migration path in the use of Linux?


• Which Linux distributions are being used?

Register for this FREE webinar if:

• You or your company, or teams are using Linux or contemplating the use of Linux in an embedded development project or just curious about Linux.


• Your company is a software/hardware solution provider participating in the embedded market and interested in understanding how Linux is being used to engineer embedded devices/systems.

Click here to register for this ARCHIVED event hosted by eg3.com.

Intel Strengthens Multi-core Software Tool Portfolio with RapidMind Acquisition

What Happened?

On August 19th, Intel (NASDAQ: INTC) announced that it had purchased multi-core software development tool vendor RapidMind. This acquisition is Intel’s third in as many months targeted to offer its customers additional options to meet the software development challenges presented by multi-core processors.

Primarily targeted at enterprise and high performance computing, RapidMind’s development and runtime platform analyzes and optimizes C++ code to run on multi-core processors. Last month, Intel acquired Cilk Arts, a company who offers a compiler-based parallel programming solution also targeted at C ++. While the aforementioned companies were both small private companies with little potential for a near term impact on Intel’s bottom line, the company’s acquisition of embedded system solution provider Wind River Systems (Delisted – NASDAQ: WIND) in June provides Intel with immediate relevance within embedded software multi-core solution discussion.

VDC’s View

For years, mark pundits (ourselves included) have mused about the software gap limiting the adoption and effective utilization of multi-core processors. Semiconductor product roadmaps are quickly forcing development teams to reevaluate their current or future processor migration paths in order to protect the investments represented by their software code bases.

Preliminary results from our 2009 Embedded System Engineering Survey show that 18% of respondents cite either a multi-core or multi-core and multiprocessor design on their current project, compared to approximately 7% of last year’s respondents. Although engineers surveyed in past years had anticipated higher rates of adoption – it appears as if additional knowledge of and experiences with the various technical and commercial challenges associated with migration to multi-core processors have allowed OEMs to begin broader implementation.

In 2008, VDC’s study of the embedded software multi-core component and tools market revealed Wind River in the top spot as a percent of 2007 commercial market revenues. Since that time, Wind River has enhanced its multi-core solution portfolio with the extension of SMP and AMP capabilities for its run-time solutions in combination with the release of its hypervisor this spring.

While there is a possibility that Wind’s acquisition by Intel may limit the former’s access to and development around non-IA architectures in the long term, it is clear that Intel is committed to providing its customers – both embedded and enterprise – with the software solutions necessary to successfully develop and deploy next generation multi-core systems.

In case you missed it, check out our other commentary on Intel’s acquisition of Wind River Systems:

• Intel to Acquire Wind River Systems
• Intel to Acquire Wind River Systems ~ Update 1
• Intel to Acquire Wind River Systems ~ Update 2
  

Tough Times, Tough Choices: Maximizing Device Software ROI with Open Source

On Wednesday August 26th, we will be participating in two live discussion panels that will explore how intelligent device manufacturers can leverage Linux and other Free and Open Source Software (FOSS) in the current challenging economic environment.

This live event will examine how building with and on open source technologies can impact product lifecyles, from prototyping through development and deployment in terms of capital expenditure (CapEx) and operational expenses (OpEx). In particular, the on-line roundtable will consider CapEx-OpEx trade-offs in platform acquisition, development tools, testing and bill of materials for FOSS-based devices, and how to maximize return from increasingly limited resources and budgets.

Please join moderator Bill Weinberg from LinuxPundit.com and panelists Michael O'Donnell of Freescale, Wind River's Sven Dummer and Alex deVries, and VDC's own Steve Balacco for a lively on-line discussion - and don't hesitate to share your own recession challenges and questions with the webinar team, live, on August 26th.

Wednesday, August 26th
06:00 AM PDT / 09:00 EDT / 15:00 CET or
4:00 PM PDT/ 7:00 PM EDT / 8:00 AM Tokyo UTC- (Thursday)

Click here to register for this ARCHIVED event hosted by Open Systems Media.

The WINDs of Change Reveal Embedded Linux Constants

A recently published report by VDC Research indicates that Wind River Systems is now the leading commercial supplier of solutions for the embedded Linux market, ranked as a percentage of total market revenue.

After Wind River’s ascension to the top spot, we thought it would be fitting to take a look back at the competitive landscape when Wind first entered the market. Although the landscape has changed rather significantly over just a five year period, Wind River’s chief competitor within the space, MontaVista Software, has maintained a position of leadership within this dynamic market.

In fact – until this most recent report – MontaVista Software had resided atop the competitive landscape since VDC published its first Linux report covering the 2000 market, which is an especially significant achievement given the number and magnitude of other changes within this market.

“The embedded Linux ecosystem remains highly fragmented due to the large number of public and commercial distributions and tools available to embedded systems manufacturers, said Chris Rommel, Analyst with VDC’s Embedded Software and Tools Practice. “The commercial embedded Linux market, however, has remained a two horse race over the past few years and Wind River finally caught up. It will be interesting to see if it was just a short sprint or if they can hold their lead going forward.”

Will the Wind Shift Again?

While it appears as though Wind River has maintained their momentum and lead through the first half of 2009, this significant shift in the competitive landscape may only be temporary given Intel’s recent acquisition of Wind River Systems. Although Wind River’s products and services portfolio may strengthen Intel’s semiconductor value proposition, VDC estimates that Intel architecture designs currently represent less than 15% of Wind River’s overall revenue. As a result, a significant amount of Wind River’s market share will rest on Intel’s ability and willingness (not to mention that of their competitors) to maintain support for non Intel processing platforms.

This acquisition might just provide MontaVista the second wind it needs, enabling them to alter their go-to-market strategy and regain lost market share.

VDC explores these industry trends and other critical issues affecting this market in the recently released report, Linux in the Embedded Systems Market, Volume 2 from Track 1 of VDC’s 2009 Embedded Software Market Intelligence Service.

Welcome, Mentor Graphics. Seriously.

What Happened?

Mentor Graphics announced at the Design Automation Conference a new strategy to target the next generation of mobile and non-mobile Linux devices. This expansion into the embedded Linux market will be supported by their acquisition of Embedded Alley, an embedded Linux product and services firm headquartered in San Jose with development offices in Russia. Oddly enough, no terms of the acquisition were disclosed as part of the announcement.

Similarly to IBM’s entrance into the PC market over twenty-five years ago, the magnitude of recent commitments to mobile Linux by tech industry stalwarts Google, Intel, and now Mentor Graphics help to validate Linux as a consumer-facing embedded operating system.

VDC’s View

Mentor’s market share in the embedded and real-time operating systems market has eroded over recent years, particularly with respect to its business in the mobile phone market and their inability to scale revenue from the no royalty-based Nucleus operating system in hundreds of millions of cell phones.

At the same time, advances in semiconductor technologies and the continued reductions in the cost of memory have allowed many device classes to deploy larger footprint embedded operating systems, such as Linux, than previously possible. Moreover, the Open Handset Alliance and the LiMo Foundation have generated a substantial amount of interest in and momentum for Linux as a mobile phone OS.

This acquisition signifies a renewed focus on the embedded software market as Mentor’s core EDA market stagnates. Much of the upside for Mentor, however, resides beyond mobile in the other application classes, such as telecom/datacom and military/aerospace, where their Nucleus RTOS is also widely deployed. Mentor can now offer their current and potential clients a choice or combination of operating systems to meet their varying project requirements.

Conversely, while a Linux offering will certainly aid Mentor’s embedded software value proposition, they acquired a company focused on professional services. As such, much of the acquisition’s value rests on the talent and retention of Embedded Alley’s team.

Although professional service capabilities continue to gain importance in the commercial embedded Linux market, Mentor has never had much services revenue around its traditional product offerings. As a result, we expect that Mentor’s ability to support and expand their professional services will ultimately dictate the success of entrance into the embedded Linux market.

The timing of this announcement is also rather fortuitous for Mentor given Intel’s recent acquisition of Wind River Systems. Wind River’s acquisition not only validates the growing importance of Linux in embedded systems, but it also presents other market participants with an opportunity to capitalize on any of the ensuing uncertainty or reevaluation in the market around Intel/Wind River’s support for non-Intel architectures..

This announcement is, in fact, just the latest action in a string of moves by other operating system vendors over recent years to offer Linux in addition to a proprietary real-time OS solution (i.e. Enea, LynuxWorks, SYSGO AG, and Wind River Systems, etc.).

In similar fashion to Wind River’s recent gains in the embedded Linux market, Mentor’s new offerings may allow it to recapture lost customers who had previously migrated from Nucleus to Linux as well as attract new device designs where Linux is a requirement. As a result, we expect that the collective smiles at MontaVista Software that appeared after Intel’s announced acquisition of WRS may be more tempered as they come to terms with the entrance of another deep-pocketed competitor offering Linux support.

Although Mentor was late to the party, it may turn out that they were just in time. In either case, welcome, Mentor Graphics. Seriously.

Down 2009 Expected to Lead to Growth in 2010 Embedded/Real-time Operating System Market

A recently published report by VDC Research indicates that embedded system manufacturers’ requirements and end-consumers’ expectations continue to drive substantial investment in embedded software and development tools.

The embedded and real-time operating system market, in particular, has faired better than many other sectors of the broader embedded market, with 2008 revenue demonstrating 9% growth over 2007. However, even this achievement is qualified with the expectation of the first industry contraction in 2009 since 2002.

“As a whole, the embedded operating system market has been greatly affected by the reduction in unit shipments over the past nine months due to the substantial percentage of market revenues typically derived from production licenses,” says Chris Rommel, Analyst with VDC’s Embedded Software and Tools Practice. “However, the magnitude of the recession’s impact has been tempered within the embedded and real-time segment due to the growing demands for software-driven functionality coupled with mounting device safety and security considerations and new device requirements.”

Although the recession has and is expected to continue to negatively impact the market for embedded and real-time operating systems in 2009, certain vertical markets have been less affected in the short term while others hold the potential to rebound significantly in 2010.

For example, innovation within the medical device industry will drive growth as cart-mounted devices consolidate sensing and computing components into smaller, mobile form factors and device software is placed under greater regulatory scrutiny. By contrast, the retail automation industry market is expected to demonstrate the largest percent decrease from 2008 to 2009 as retail stores combat falling revenues by limiting capital expenditures on new kiosks and POS equipment. However, VDC expects the retail segment to rebound significantly after showing modest growth in 2010 to grow in excess of 20% in 2011 as these companies begin to parlay increased cash flow into investments in enhancing efficiencies and consumer experiences.

VDC expects market participants who – in spite of the current economic climate – remain focused on targeted product development for and marketing to these and other key vertical markets will improve their ability to emerge from this downturn with greater revenue growth and market share.

VDC explores these industry trends and other critical issues affecting this market in the recently released report, Embedded/Real-time and Mobile Application Operating Systems, Volume 1 from Track 1 of VDC’s 2009 Embedded Software Market Intelligence Service.

To view a PDF of the press release, Click Here.

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Yesterday, VDC published the 2009 Linux in Embedded Systems report in which a major change in the competitive landscape was announced.

Stay tuned for more highlights from that report.

Intel to Acquire Wind River Systems ~ Update 2

VDC’s Continuing Analysis

As we said last week, “one could well imagine the discussions that are going on both sides of the embedded market”. Most likely this included many, many calls from both Intel and Wind River with their various strategic partners. Some partners may be satisfied, at least in the near term, and others more skeptical on Wind River’s position to continue to enable multiple hardware architectures and the ways in which they plan to securely partition sensitive, confidential company information between the subsidiary and mother Intel going forward.

Business as usual?

We suspect that software partners are less skeptical in the near term over the agreement and in some cases delighted to hear the news. Why? Because it creates an opening that many hope to explore and take advantage of to increase market share. These opportunities scale both VxWorks and Linux development on non-Intel architectures.

Never mind discussions on just both sides of the hardware/software market – embedded manufacturers are also a major part of the conversation. Consider the fact that automotive, military, aerospace, telecom and other type of development projects can take years of development and life-cycle support. In the case of military and aerospace, you can be talking about decades of support.

Can Intel/Wind or WinDtel convince these types of embedded manufacturers that they will continue to support, optimize, and invest in multiple architectures over their product development life? What can these manufacturers expect from their silicon suppliers? Will these silicon suppliers continue to be engaged in the short- and long-term with Wind River? VDC expects that none of these questions have been answered at this time but we also expect that embedded manufacturers are already conducting their due diligence and asking a lot of questions as part of looking at contingency plans for existing and new project designs on the drawing board that design in non-Intel silicon.

From an engineering perspective, it is difficult to design out any one component of a platform -hardware, operating system, development tools, etc. - within existing projects. There’s any number of technical challenges, a comfort factor, in many cases years of experience, and a trusted supplier relationship that need to be weighed as part of any decision to transition. Hard decisions for sure, which could be necessary and costly for embedded manufacturers.

Could history be an indicator of what to expect?

Two examples come to mind. The first is from the 2000/2001 timeframe when Wind River System acquired ISI and questions abounded about support for pSOS and pRISM (development tool environment). For embedded manufacturers faced with the reality of having to move to the VxWorks platform (at some time), the competition seized on the opportunity and looked to take advantage of the situation by offering various migration and evacuation kits from pSOS to other platforms. Could we see similar moves like this from the marketplace in the near term?

The second was reminded to VDC as part of a discussion last week with a hardware market supplier - the acquisition of Metrowerks by Motorola. Metrowerks at the time was a leading supplier of software development tools with their CodeWarrior tool chain which supported multiple non-Moto architectures such as MIPS, Hitachi, etc. The acquisition resulted in Metrowerks becoming a subsidiary of Motorola with a corporate commitment to continue to invest in, support, and enable multiple hardware architectures via the CodeWarrior tool chain.

This acquisition in particular has an eerily similar ring to the Intel/Wind acquisition – subsidiaries, continuing to support multiple hardware architectures, looking for other opportunities to do business with embedded manufacturers. This may have worked in the short term for Motorola but over time the decision was made to pull support of non-Moto architectures and focus on offering a tool chain solely optimized for Motorola/Freescale silicon.

For sure, Intel is serious about the embedded market with a goal to increase sales of embedded processors. Questions will continue and parties will look to posture themselves in ways that protect and/or seize on the opportunity to expand market share.

It may be business as usual in the short-term, but we expect to see some signals coming from the market as to which direction this acquisition will take.

Maybe some signs from silicon and software suppliers with new announcements of expanding strategic partnerships and/or support for new software platforms?

Or perhaps mid- to longer-term with software supplier announcements on new design wins in the key markets on which Wind River Systems has traditionally focused?

Only time will tell.

VDC will continue to follow this announcement and look to comment further so check back to the Blog or register via RSS or email to be notified when Blog updates are posted.

Intel to Acquire Wind River Systems ~ Update 1

VDC’s Analysis

VDC's investigation and analysis of Intel's planned acquisition of Wind River Systems is on going, but the following represents some of our initial thoughts and questions after considering today's news:

One could well imagine the discussions that are going on both sides of the embedded market. On one side, you have ARM, Freescale, MIPS and a host of other silicon partners. On the other side, you have software and tools suppliers such as Microsoft, Green Hills Software, LynuxWorks, QNX Software Systems, MontaVista Software, and a host of other software suppliers.

Today’s announcement indicates that “As an Intel subsidiary, Wind River will continue to develop innovative, commercial grade software platforms that support multiple hardware architectures …” Considering this statement, it’s somewhat easy to understand that questions are being raised and the implications being examined from both sides.

How might this acquisition limit the timely access to technology roadmaps and support for current relationships within the supply-side of the embedded software market? Could suppliers find themselves at a disadvantage somewhere down the road?

Wind River Systems supports a host of silicon architectures from multiple suppliers. It is critical for both the hardware and software segments to align silicon and software well in advance of availability. This requires strategic relationships in which technology roadmaps and engineering support is leveraged by both parties. Is it reasonable to expect that ARM or Freescale or MIPS amongst others would share their technology roadmaps with an Intel subsidiary so that their architectures could be enabled through Wind River’s software solutions?

There are certainly more questions than answers at this time and discussions on both sides of the embedded market will continue as they sort out the ramifications of such an acquisition.

Wind River is hosting their Q1 FY2010 earnings call this afternoon (June 4) at 5 p.m. EDT. This is certain to be topic discussed and questioned further during the course of the call. Details on the call can be found at" http://ir.windriver.com/phoenix.zhtml?c=91814&p=irol-newsArticle&ID=1291330&highlight

Stay tuned as VDC looks to comment further.

Intel to Acquire Wind River Systems

What Happened?

In a mammoth, $884 million deal, Intel (NASDAQ: INTC) announced its intent to acquire Wind River Systems (NASDAQ: WIND). The aggregate price tag puts approximately a 44% premium over the June 3rd closing price of $8.00 per share for WRS common stock.

After this acquisition, which is expected to close this summer, Wind River would operate as a wholly owned subsidiary of Intel and report into its Software and Services Group.

VDC’s View

This acquisition signifies a strategic extension of the partnership that Intel has been strengthening with WRS over recent years, as Intel has been attempting to extend its reach into more resource constrained, deeply embedded devices and as WRS has been positioning itself as a leading provider of software solutions for multi-core architectures.

Beyond the promise of offering enhanced system integration and faster time-to-market to their customers, VDC expects that this acquisition offers Intel the critical core competencies to expand its business within the mobile device segment. The maturation of Wind River's product and service offerings targeted at this device class - especially with respect to Linux - should help Intel better serve a mobile industry that has long been dominated by ARM IP-based silicon.

Stay tuned as VDC looks to comment further on any additional news.

VDC’s Unveils Unique New Research Program for The OEM Community

VDC announces the release of a unique research program targeted specifically to the needs of senior embedded engineering and program managers called The Embedded Advantage™. More information about the Embedded Advantage™ Research Program can be found here. The subscription service draws upon VDC’s two decades of experience covering the embedded computing market and helps managers compare the performance of their project teams against others within the embedded industry, learn more about best practices and emerging trends in embedded software development, and track new products and services from the leading embedded technology suppliers. According to Mitch Solomon, CEO of VDC Research “The Embedded Advantage™ leverages what we believe is the largest – and continuously expanding – database of information about embedded systems engineering in the world. Subscribers to the service will have access to an extremely robust set of tools to help them better design and manage their projects.”

For more information about The Embedded Advantage™, click here. To learn more about VDC Research Group, please visit our web site at http://www.vdcresearch.com/.

We are interested in your thoughts and suggestions for our new research program. Please feel free to post your comments.

Enea Appoints New President and CEO

Per Åkerberg, a long time Enea senior executive has been appointed President and CEO. Per has been with Enea since 2004 and has served in a number of roles within the company. This should serve Enea well as Per can hit the ground running hard based on his operations experience, understanding of the market, and the company’s software product solutions and services.

Per Åkerberg will start as President and CEO of Enea on March 27.

Over $25 Billion: VDC Research Releases New Metric Measuring the Total Size of the Embedded Software Engineering Market

VDC Research recently released a series of Embedded Systems Market Statistics reports providing a detailed, vertical-by-vertical analysis of key embedded industries. Within these reports, VDC provides estimates for the Total Market for Embedded Software Engineering (TMESE), which VDC believes represents more than $25 billion worldwide.

While spending on commercial software and tools for embedded software engineering represents a large portion of the TMESE, spending on engineering labor continues to represent a substantial piece of this market opportunity. VDC views this larger market size to be most representative of the total revenue opportunity for software vendors. Vendors who provide solutions able to increase developer efficiency, improve time-to-market, and reduce labor costs can potentially capture a greater portion of the value of the engineering effort that the software they provide replaces.

The TMESE “Iceberg”

The TMESE calculation stems from recent upgrades to VDC’s Embedded Systems Market Statistics Model. This model also provides key metrics regarding the global engineering population and embedded projects, with an emphasis on vertically-, regionally-, and task-specific analysis.

“Leaders within the embedded industry are looking for more segment-specific intelligence to inform their assessments of current market opportunities and better align their offerings with customer requirements,” says Matt Volckmann, Senior Analyst and Program Manager, VDC’s Embedded Software and Tools practice. “VDC’s latest Embedded Systems Market Statistics model provides our customers with a more detailed view into the embedded software market as well as improved access to data specific to certain segments of interest across geographies, industries, and engineer types. The model also puts VDC clients in a better position to address key questions about the larger systems engineering industry.”

VDC reviews these and other critical statistics by vertical within the recently released Track 3 Embedded Systems Market Statistics reports, Volumes 1 through 7, from VDC’s 2008 Embedded Software Market Intelligence Service.

Virtualization for Embedded Systems - Market Update

For enterprise IT applications, virtualization has emerged as a key strategy to control costs by consolidating servers, therefore reducing the related hardware, floor space, power consumption, and cooling. Over the last several years, the number of virtualization solutions specifically targeted at embedded applications has increased dramatically.

What?

VDC considers “virtualization for embedded systems” to be a condition whereby executable software technologies running on a target embedded system/device that enable other guest operating systems or software to execute while either fully or partially separated from direct exchanges with the underlying processor(s) or hardware.

The executable software technology can include:

• Hypervisor or virtual machine monitor (VMM) – Software running directly on the hardware that primarily functions as a host for one or more guest operating systems.
  
• Microkernel or real-time operating system – Software that can serve as a host for one or more guest operating systems but also serves as an operating system itself typically providing key features required by or desirable to the function of the target system (e.g., real-time performance, secure partitioning, and small footprint).

“Virtualization for embedded systems” should not be confused with another similar class of tools that allows embedded engineers to simulate the function of a range of processors and/or hardware systems (often under development and unavailable to a developer). VDC refers to these solutions as virtual system prototyping/simulation tools. Within the embedded tools market these solutions are also commonly referred to as:

• Virtual system prototyping;
• Virtual system simulation;
• Virtual platforms; and/or
• Virtualized software development.

Why?

The value proposition of virtualization in the Enterprise/IT space is well understood; however, the value proposition for embedded solutions extends beyond those driving growth within the IT market. Some of these drivers include:

• Migration and adoption of new hardware architectures, such as multi-core processors, as a result of processor obsolescence, semiconductor advances, etc.
  
• Ability to consolidate and make better use of hardware and application software
  
• Need to leverage/re-use legacy software code, especially in instances where significant investment has been spent on development, testing and/or certification by one or more regulatory bodies
  
• Continued importance of safety- and security-critical requirements
  Ability to enable a desired “user experience” while still ensuring determinism and/or security
  
• Desire to isolate GPL-licensed or other open source code from proprietary code

Who?

Some of the vendors currently offering or developing virtualization solutions for embedded systems include:

• Green Hills Software
• LynuxWorks
• Open Kernel Labs
• Real Time Systems GmbH
• SYSGO AG
• TenAsys
• VirtualLogix
• VMware (recently acquired TRANGO Virtual Processors)
• Wind River Systems

So What?

The diversity of embedded project requirements, software, and hardware, has created an opportunity for solutions that can ease the integration of applications, operating systems, and hardware platforms while also providing a vehicle to preserve legacy investments. We expect that an increasing number of embedded engineering teams will look toward virtualization as a development solution for their projects going forward.

Based on VDC’s 2008 Embedded Systems Engineering survey less than 5% of developers reported the use of virtualization in their current development project. Virtualization can certainly be employed to solve a variety of problems, but its value as a solution (and thus its adoption) will be measured against the potential for added cost, latency, resource consumption, and system complexity that comes with it.

Although developers’ expectations suggest that adoption is increasing, this growth is expected to remain moderate with use remaining below 10% for their next project. The intriguing questions going forward will be how this technology will be positioned and how it affects the greater embedded software and tool vendor competitive landscape.

• What more can suppliers of virtualization technology do to help engineers understand what this technology offers and how this technology can be employed to solve real problems?
  
• What will happen to the commercial viability of standalone virtualization vendors as larger companies with broader solution sets develop their own offerings?
  
• Will the presence of a virtualization solution within a company’s product suite affect a development team’s choice of an OS (regardless of current need for virtualization)?
  
• Will the evolution of advanced multiprocessing operating systems cannibalize any of the need or commercial market for virtualization solutions?
  
• Finally, how will the current economy affect the adoption of new technologies like virtualization or multi-core processors?

VDC examines virtualization in greater depth in the recently published Industry Brief 1: Virtualization for Embedded Systems. The brief also includes profiles of the competing vendors as well as an examination of current and future project use of virtualization for embedded systems development.

We are interested in your thoughts. Please feel free to post comments.

Mentor Graphics to Acquire ESL Products from Agility, Agility to Close

Yesterday, Mentor Graphics announced that it would be acquiring the
high level synthesis technologies of Agility (previously from Celoxica). The acquisiton, along with its existing Catapult C solutions, further strengthens Mentor's current leadership position within the ESL sysnthesis space. Mentor plans to also acquire key employees related to the product line.

Earlier in the week, Agility had indicated in an EE Times article that it would shortly be confirming the sale and that, as the company was unable to renegotiate its line of credit or find new financing, it would soon be ceasing its operations. Its MATLAB to C translation products (previously from Catalytic) will be sold at auction on January 28th.

Now Available: Embedded Systems Market Statistics

Embedded Software 2008 Market Intelligence Service
Track 3: Embedded Systems Market Statistics

VDC Research Group is pleased to announce the release of seven reports on embedded systems market statistics, as part its 2008 Embedded Software Market Intelligence Service. The statistics are based on detailed Web survey responses from hundreds of embedded developers and VDC’s proprietary embedded systems market statistics model. This model is a tool for estimating and forecasting the global population of embedded engineers, the global number of project starts, and the Total Market for Embedded Software Engineering (TMESE). Each volume focuses on one of the following key vertical markets:

Volume 1: Automotive/Transportation
Volume 2: Consumer Electronics
Volume 3: Industrial Automation
Volume 4: Medical Devices
Volume 5: Military/Aerospace
Volume 6: Mobile Phones
Volume 7: Telecom/Datacom

Research Highlights

Through a combination of modeled estimates and end-user data analysis, each Embedded Systems Market Statistics volume includes but is not limited to the following information:

• Demographics (Geographic region, primary role, type of product developed, and application type)
• Key Industry Trends (General market and system engineering trends)
• Project Statistics (Number of project starts worldwide, average per company, project length, time-to-market, cost of development, percent of cost attributed to software development)
• Labor Statistics (Number of embedded systems engineers working for embedded systems manufacturers, distribution by engineer type, average number of engineers working on current development projects, average age and years developing embedded systems, annual salary)
• Solution Statistics (Total spend on commercial embedded software solutions and percentage by product type, average umber of units shipped by company for 2007 and distribution by operating system type, average number of lines of code developed in-house, number of commercial/third-party lines of code, type of operating system used in current project, type of processor used in current design, use of key programming languages, as well as annual tools budget for software/system engineers)
• Total Market for Embedded Software Engineering (Total spend on commercial products and embedded systems manufacturers labor)

Report Scope

These reports provide key embedded system engineering statistics for seven key vertical markets. These reports rely on information from VDC’s proprietary embedded systems market statistics model. This model is based on information gathered through VDC’s primary and secondary research and includes detailed analysis of our 2008 Embedded Systems Engineering survey.

To access the full PDF version of this brochure as well as other information on these reports, click here

VDC Research Webinar Event

VDC recently announced the launch of our Embedded Software Market Intelligence Program: 2009 Service Year. As part of that announcement, we mentioned our upcoming Webinar presentation that provides an update on the market, including an analysis and outlook for 2009.

We hope you can join us for one of the two planned sessions. You can see more details and register at:

VDC Webinar Events - What’s Next: Embedded Software Market Update, Trends and 2009 Outlook December 2nd, 11:00 AM (U.S. Eastern) December 5th, 2:00 PM (U.S. Eastern). Following the presentation, we’ll also have a Q&A session so we can respond to your specific areas of interest.

Our speakers include Stephen Balacco, Director of our Embedded Software and Tools Practice, and Chris Rezendes, EVP Research Operations, and the following questions will be discussed:

• How is the current global economic downturn impacting near-term prospects for suppliers of embedded software platforms, development tools, and services?
• What are the dynamics of the global market for embedded software/system engineering labor? How is this market evolving?
• How is the growing focus/reliance on software in embedded systems impacting the need for software/system lifecycle management tools and practices?
• What is the impact of open source solutions/communities on the embedded systems market?

We look forward to seeing you at one of these sessions.

Embedded Systems Bulletin - October 2008

VDC attended the 2008 Embedded Systems Conference in Boston on October 28 and 29. This bulletin presents a summary of the event.

Embedded Systems Conference (ESC) – Boston 2008

In these times of economic uncertainty, the fifteenth installment of the East Coast’s Embedded System Conference exceeded our expectations. Although some prominent embedded vendors did not participate in the show and many exhibitors seemed to have scaled down booth size and staff, show floor attendance did not drop off as much we might have expected. In fact, attendance on Tuesday in particular seemed fairly comparable to last year in Boston. Discussions with exhibiting vendors also suggested that the number of quality leads generated by attendees seemed promising as well as consistent year-over-year.

THE “EMBEDDIES” GO TO:

Best of Show

GrammaTech’s CodeSonar 3.3 – Static analysis tool vendor GrammaTech announced that CodeSonar 3.3 is up to five times faster than previous versions. The company also announced that it has improved the reporting and charting abilities in addition to adding a richer API in order to enhance the user’s ability to customize tests and reports. We expect that these announcements should help GrammaTech, whose solutions have traditionally been used in the development of safety- or mission-critical applications, strengthen its value proposition to those markets outside of its traditional domain.

Honorable Mentions

BSQUARE’s 3G Dev Kit – BSQUARE launched a 3G wireless development kit for Texas Instrument’s OMAP35x to aid the integration and development of hardware and software, which should allow teams to focus more of their time and efforts above the cell core on the application level. BSQUARE also announced a Flash UI Extender that facilitates the use of Flash to build user interfaces for Windows CE 5 or Windows Mobile 6.

Green Hills Software’s Platform for Secure Wireless Devices – GHS has enhanced its Platform for Secure Wireless Devices with the latest 802.11A/B/G wireless drivers from Atheros Communications as wells as new Devicescape security supplicants. The company anticipates that these improvements – as well as the growing importance of security for mobile devices – will help fuel future design wins for the mobile phone space. GHS also announced that Saab is using INTEGRITY, MULTI and the Green Hills Probe for the development of its Skeldar Unmanned Aerial Vehicle (UAV).

Open Kernel Labs’ OKL4 3.0/Nano – Virtualization solution vendor Open Kernel Labs (OK Labs) announced version 3.0 of its OKL4 embedded hypervisor. With their solution primarily targeted at the mobile phone industry, the company has also released a configuration of OKL4 3.0, dubbed OKL4 Nano that is streamlined for use on low-end phones that lack the memory or processing power to run a full version of OKL4. Not only does this solution allow them to target the more rapidly expanding low-end mobile market, but it is also configured to ensure that applications developed to run on Nano will be completely compatible with the full version.

Best Giveaway

Microsoft Windows Embedded Computer – At the conference’s industry address, presented by Kevin Dallas, Microsoft provided the first 300 attendees with a VIA Artigo Pico-ITX kit (due to the lecture’s high turn out, Microsoft announced that they would ship additional systems if needed), loaded with 1 GB RAM, 120 GB Hard Drive, Visual Studio Pro 2005, as well as configured dual boot either Windows Embedded CE 6.0 R2 or a 1200day evaluation copy of Windows Embedded Standard. With these systems retailing for approximately $1,400, Microsoft continues to demonstrate its unrelenting drive to bolster its embedded presence.


Software Vendors Target Mobile Devices for Next-Generation Solutions


Mobile devices continue to generate a growing portion of consumers’ interaction with technology. The number of development solutions targeted at these sophisticated mobile devices has increased in conjunction with the versatility and level of functionality within these previously resource-constrained and dedicated devices. We expect that this class of devices – from low-end phones to PC-like smartphones –will increasingly drive the future of the embedded market, both from the level of functionality expected by consumers as well as the sheer volumes of device shipments.

WALKING THE FLOOR

AdaCore featured several announcements at the show, including the availability of GNAT Pro for SYSGO’s ElinOS embedded Linux operating system, support for Mentor Graphics’ NucleusOS, as wells as a strategic partnership with Praxis, the developer of the Ada-based SPARK language and related toolset.

Aonix announced a new release of its PERC Ultra virtual machine and toolset for the development of Java-based, symmetric multiprocessing systems. In addition, the company also announced that the PERC Ultra SMP tool will support Concurrent’s RedHawk Linux and NightStar debugging and analysis tools.

Software production management tool vendor Electric Cloud also attended the Conference and announced version 3.0 of its ElectricCommander tool. The highlighted improvements featured an Eclipse integration intended to aid agile development and promote best practices that could speed development.

Real-time Operating System (RTOS) vendor Express Logic announced that the availability of its ThreadX RTOS on a simulated Renasas SH-4A platform created with Virtutech’s Simics. We expect this integration, as well as the use of other virtual system prototyping/simulation solutions, should help engineering teams begin application development sooner, potentially speeding time-to-market.

IAR Systems also attended the conference and launched a version of its IAR Embedded Workbench IDE for Atmel’s AVR32 Version 3.10.

Klocwork announced that C# source code analysis capabilities have now been added to its Klocwork Insight static analysis tool.

After having launched TBvision at ESC West, LDRA released TBsecure, a plug-in for that checks compliance with the Carnegie Mellon Software Engineering Institute CERT C secure coding standard. In addition, the company also announced that its TBrun unit test tool will now be available as a stand-alone product.

Mentor Graphics announced the availability of a customizable reference platform for the design of multimedia applications called the Nucleus Platform Media Player. The solution includes the Nucleus operating system, a user interface engine, and a suite of development tools.

MicroChip announced the next generation of their MPLAB In-Circuit Debugger (ICD). The company states the MPLAB ICD3 can operate 15 times faster than its predecessor and will better enable rapid program development for its entire 8/16/32-bit microcontroller portfolio.

At the Conference’s keynote, Kevin Dallas, General Manager of Windows Embedded, discussed Microsoft’s plans to build “Quebec,” the next generation of Windows Embedded Standard (XP), on Windows 7.0 and include further enhancements for connected, service-oriented devices.

Microsoft also announced the SPARKs Will Fly contest. Based on the SPARK Your Imagination program announced at the Embedded Systems Conference in San Jose in April (which provides versions of Windows Embedded CE and Visual Studio with select hardware to hobbyists and academia at lower price points), this contest is aimed at promoting innovative device ideas for the “home of the future.”

The .NET Micro team at Microsoft presented some significant enhancements to their product including Wi-Fi integration, Universal Serial Bus support, Web Services for Devices as well as support for Analog Devices Blackfin processor family. The .NET Micro team also showcased a competition of their own, the Dare to Dream Different Challenge, which pits developers to design new devices using the .NET Micro Framework.

Also in attendance was Real-Time Innovations (RTI) who launched a safety-critical version of its Data Distribution Service. The Safety-Critical Edition supports both OMG’s DDS standard as well as the Real-Time Publish-Subscribe Protocol (RTPS), but with a library size of approximately 130KB.

Zeligsoft announced a new generation of its software communication architecture (SCA) model tool, Zeligsoft CX. In addition to its out-of-the-box specifications, CX is designed to enable further development of domain specific languages to fit new industry standards or project-specific requirements.

Other leading embedded systems vendors in attendance at ESC included American Arium, Altera, American Arium, Black Duck Software, Birdstep Technology, CMX Systems, Coverity, Datalight, Telelogic an IBM company, IntervalZero (Ardence, a Citrix company), Keil (ARM), Lauterbach, McObject, National Instruments, Parasoft, Perforce Software, Protecode, Quadros Systems, Segger Microcontroller, Texas Instruments, The MathWorks, and many others. The SD Best Practices show held on the 3rd Floor of the convention center included Accurev, IBM, the Object Management Group, Progress Software, Urbancode, and several other exhibitors as well.

Planning to Fail?

Current Project Management and System Architecture Specification Activities Causing Delays in Software Engineering and System Integration

A recently released study from VDC Research reveals that failures in system architecture design and specification may, in many cases, be the underlying causes of failures in software engineering and system integration.

VDC’s survey of embedded engineers (based on a mix of various project types including hardware, software, and system designs) suggests that system integration, along with firmware and application development/test, are typically key areas of delay among late projects. Meanwhile, project management/planning and system architecture design and specification are most commonly cited as significant contributors to project delay.
A closer investigation of this data reveals that among those projects experiencing delays in firmware design, 48% reported system architecture design and specification as a cause of project delay, and among those projects experiencing delays in application/middleware engineering, 47% reported system architecture design and specification as a cause of project delay. With software engineers, hardware engineers, and system architects on average reporting that they spend approximately a quarter to a third of their time on firmware engineering tasks, these findings suggest that failures in system architecture design and specification could be having significant impact on time-to-market.

VDC believes that the growing sophistication of software requirements is likely to play an increasingly greater role in driving the advancement of the system-level engineering management and architectural decision-making practices. “The realization that efficient design and test of advanced hardware and systems can no longer be accomplished without common approaches and greater development visibility across the system engineering process is impacting the vendor community,” says Matt Volckmann, Program Manager with VDC Research’s Embedded Software Practice. “VDC expects market participants to place increasing focus and effort on enabling effective software development/test throughout the system engineering process as a result of the expanding importance of software across all types of
embedded system engineering disciplines.”

VDC explores these and other critical issues within the embedded systems market within the recently released report, Volume 2: Virtual System Prototyping/Simulation Tools for Software Development and Verification, from Track 2 of VDC’s 2008 Embedded Software Market Intelligence Service. In addition to an analysis of the supplier market opportunity, this report also includes in-depth analysis of findings from VDC’s 2008 Embedded System Engineering Survey providing key statistics on engineering demographics, trends, and project characteristics.

To Access the PDF version of this press release, click here.

Green Hills Software Achieves CMMI Maturity Level 3 Rating

What Happened?

In case you missed the announcement, on August 19, Green Hills Software announced that it had been appraised to the Capability Maturity Model Integration (CMMI) Maturity Level 3 rating.

CMMI is the follow on to the Capability Maturity Model or CMM from the Software Engineering Institute (SEI), Carnegie Mellon University.

Readers should also note that Wind River Systems announced in January 2007 that the company had achieved CMMI Level 3 rating for their professional services organization.

VDC’s View

These are the type of announcements that might fly below our radars. It’s not about a software or hardware product announcement, or an acquisition of a company. It’s speaks more to process improvement, in Green Hills case for CMMI-DEV for product and service development processes.

Why should this be important to readers? Well, consider that silicon based devices contain significant amounts of software, and by VDC’s analysis, it’s growing in importance. CMMI is an approach to provide companies with published best practices to process improvement.

Before joining VDC’s Embedded Software Practice as the Director, I worked for many years for a large defense contractor involved in C3I programs. I had the opportunity to be involved in a number of defense related programs as a prime, subcontractor, and as a member of industry. In some of these programs software design, development, and integration caused cost overruns, late deliverables, and quality issues.

As a result, government acquisition offices began to mandate CMM/CMMI as a requirement for prime contractors to participate in the opportunity. CMMI is certainly no guaranty on the success or failure of a contractor but another way to be able to measure and evaluate as part of an integrated acquisition decision to award. So, the timing could be right for companies like Wind River Systems and Green Hills Software that have a significant presence and investment in large, complex military/aerospace systems.

While there is no indication that prime contractors have passed down the requirement of CMMI to subcontractors in order to partner, it could make sense that this might happen in the future. Having a CMMI rating can be viewed as a discriminator for selection by defense prime contractors for product design in and professional services. If we believe that software is everywhere then it begs the bigger question of how long will it be before other industries such as automotive, industrial control and others look to their software partners to have a CMMI approved rating?