Wednesday, January 04, 2006


Accelerated Technology, the embedded software arm of Mentor Graphics (Nasdaq: MENT) had two announcements this morning. It is interesting to look at them together.

The first announces support for the PictBridge standard, from the Camera & Imaging Products Association (CIPA) - this provides technology that allows direct print capabilities from a digital camera to a printer.

The second is that Beatnik's mobileBAE software now supports the Nucleus PLUS RTOS.

ATI is extending its support for multimedia and mobile/handheld devices by further integrating third party standards and technology. ATI is a strong player in the consumer electronics field where its royalty free, small footprint RTOS fits well with the market requirements (high volume, tight margins).

ATI continues to build out its support for the various types of devices that we broadly call consumer electronics. VDC expects ATI to continue its strategy of adding value to its core RTOS product offering through the integration of third party technology thereby capturing some of the revenue that developers previously invested in doing the integration themselves.