Is Linux a Cult?

I was catching up on my DVR viewing over the long weekend and caught an episode of Frontline on PBS called “The Persuaders.” In it, the CEO of Saatchi and Saatchi talks about certain brands that are "lovemarks" - a brand for which the consumer has "loyalty beyond reason." He likens these to cults and in trying to understand consumer behavior around these brands undertakes a study of cults including in one scene: Linux Users.

Although that is a funny aside...this program should be viewed by anyone who is responsible for convincing others to buy products.